商务阅读题及答案第1篇PersonalAssistantoftheYear0Anne-MarieGarrardwasshockedwhenitwasannouncedthatshehadwonthe0下面是小编为大家整理的商务阅读题及答案9篇,供大家参考。
商务阅读题及答案 第1篇
Personal Assistant of the Year
0 Anne-Marie Garrard was shocked when it was announced that she had won the
00 Personal Assistant of the Year ‘The other candidates seemed me
34 to be very strong, and I have to say I found that the selection procedure really
35 hard," she "I didn"t think I had any chance of When I heard my
36 name, my legs were so weak I could only hardly stand up," she So
37 how is "the best" personal assistant chosen from a group of so extremely good
38 and very different individuals? The final decision was reached after a
39 day-long session of the tests, interviews and Garrard believes
40 the skills she uses in her job helped her how to perform For instance, although
41 most of her work is for her company"s Managing Director, she works for six bosses
42 in all, so she always tries out to be prepared for anything that might
43 As for the future, her firm has closed for its summer break now; as soon as
44 they will open again, there is a pay rise waiting for But Garrard is not
45 going to be She says, "There"s always room for personal must keep trying to
这篇文章讲的是一个女生获得个人助理奖后的情况。表达了一下激动了心情并且展望了未来。
34题，find后面直接可以接复合结构，例如find the story very interesting。如果是find that的话，that后面要接从句。所以这里that多余。
35题，正确的
36题，从意思上理解，说的是由于激动差点都站不起来，I could hardly stand up。Only多余。
37题，extremely是副词，直接用来修饰good，so在这里多余。
38题，正确的
39题，tests, interviews and exercises并不是特指，不需要用the。
40题，help do 固定词组，how多余
41题，正确的
42题，try out是试验，考验的意思，后面一般接for，这里应该直接用tries to be表示尝试。
43题，正确的
44题，as soon as，一…就，后面从句通常用一般现在时表示将来时，所以will多余。
45题，be going to后面直接接动词，表示将来的动作，如果有be的话后面接形容词。relax是动词，所以be多余
商务阅读题及答案 第2篇
所谓的长难句，只不过是语言逻辑稍微复杂一点的表达方式，捋清楚了思路，弄懂了句子的结构，就很好懂了。从整体上把握文章的写作思路，理解文章的意思。
当你逐字逐句地弄懂了文章的每一句话的意思，那么你就要来整体上把握文章的意思了。根据我对Bec阅读材料原文的搜索，Bec会有对原来阅读材料进行删减的情况，这种删减有的时候会很讨厌，影响读者对文章信息的理解，但是绝大部分时候，Bec阅读材料都是和原文接近的。
而Bec阅读这篇材料除了改了几个细节，基本上和原文是一致的。那么这么一篇不到500字的文章，一定是结构清晰，意思完整的。所以要做到在扫清了所有的单词和语法结构障碍后，去整体上理解文章的意思。对照题目和原文，体会答案选项的意思，理解出题思路。
Bec考试的阅读部分相较于其他部分以及其它英语阅读考试，最大的不同在于其题目难度并非按照先易后难的顺序分布的。这点在中级和高级的阅读考试中体现的尤为突出，第一和第二题的难度明显要高于其它部分。再加上题量非常大，在一个小时里中级要完成45题，而高级则要完成52题。如果按照题目的顺序做的话，很容易在前面较难的题目上耗费过多时间，从而无法在规定时间内完成所有题目或是匆忙做完后面的题目但正确率无法保证。
那么我们该如何应对Bec中级和高级考试的阅读部分呢?时间管理显然是关键，也就是充分利用阅读考试的特点，合理安排答题时间才能发挥出自己的最大水平。
商务阅读题及答案 第3篇
THE ART OF PERSUASION
"Let me send you our brochure" is probably the most commonly used phrase in But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, "Who will the brochure be sent to?" "What do we want to achieve with it?" The truth is that a brochure has usually been produced for no other reason than that the competition has
However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely Having said that, the budget is likely to be There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of The other requirements will have to be met in a different After all, introducing the company"s product range to new customers by mail is a different task from selling a new season"s collection to existing
The second task is to get the content In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don"t get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this A bigger failing is to produce a brochure that is not customer Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from
Instead, thousands of brochures start with a history lesson, "Founded in 1987, we have been selling our products I can assure you that customers are never going to say to themselves, "They"ve been around for 20 years - I"ll buy from " It"s not how long you"ve been in business that counts, it"s what you"ve done in that The important point to get across at the beginning is that you have a good track Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the
It is helpful with content to get inside the customer"s If your audience is young and trendy, be creative and As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so But remember that it is not enough just to state these; in order to persuade, they need to be spelt One possibility is to quote recommendations from existing This also makes the brochure personal to you, rather than it simply being a set of suppliers" photographs with your name on the
At the design stage, there are many production features that can distinguish your brochure from the run of the You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add Go through all the options in One of them might be that all-important magical
13 What point does the writer make about brochures in the first paragraph?
A Customer expectations of them are too
B They ought to be more straightforward in
C Insufficient thought tends to go into producing
D Companies should ensure they use them more
14 The writer"s advice to companies in the second paragraph is to
A produce a brochure to advertise new product
B use a brochure to extend the customer
C accept that a brochure cannot fulfil every
D aim to get a bigger budget allocation for producing
15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?
A better language and expression
B better overall appearance
C more up-to-date content
D more product information
16 In the introduction to a brochure, the writer advises companies to focus on
A their understanding of the business
B the range of products they
C their unique market
D the reputation they have built
17 When discussing brochure content in the fifth paragraph, the writer reminds companies to
A consider old customers as well as new
B provide support for the claims they
C avoid using their own
D include details of quality
18 What does "run of the mill" in line 67 mean?
A eye-catching
B complicated
C stylish
D ordinary
商务阅读题及答案 第4篇
BUFFET ZONE
Lucy Robertson started working at a takeaway food business to supplement her income during her student days at Edinburgh University, Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland"s leading independent caterers, with a turnover of almost ￡
She had never planned to own a business, and had certainly never considered a career in (0) . However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for On impulse, she bought it, but admits that at the time she knew nothing about (8) was a difficult time, but essential in terms of gaining the experience she The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their (9)"At one point there were 26 food outlets within a 5-kilometre radius," Robertson As the economy changed and the once packed office blocks started tobecome vacant, it became clear that Robertson would need to (10) changed the direction of the company for
As Robertson began to win catering contracts, she decided that the company would have to move to larger In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom
Meanwhile, Robertson"s main competitor, the oldest catering company in Edinburgh, was causing her some "Customer loyalty is not to be underestimated," she But Robertson is not someone who is easily put (11) as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group"s
By now, Grapevine"s main competitor was a new catering company called Although Robertson tried to raise enough money to buy Towngates, she did not luck intervened and Towngates went (12) accepted and the company"s turnover went from ￡700,000 to ￡l .5 million almost
However, the company"s growth was not as smooth as it sounds in Robertson admits, "We were close to the edge during the growth Like many under-capitalised companies trying to grow, it might easily have " But that, she feels, is the challenge of developing your own
A But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention
B Her way round this particular problem was to recruit the catering manager of the rival
C But this demand was short-lived, and before long, increasing competition made it harder to make a
D "It was a dramatic learning curve and very small amounts of money were earned at first,’says
E She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business
F On hearing this, Robertson immediately contacted all of their clients and offered the services of Grapevine
G Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed
商务阅读题及答案 第5篇
Trouble with Teamwork
Mary Owen examines the role and efficiency of teams
Recruiters say that candidates who can give examples of work they have done as members of a successful team are in as strong a position as those who can point to significant individual Indeed, too much of the latter may suggest that the person concerned is not a "team player" - one of the more serious failings in the book of
The importance of being a team player is a side effect of the increasing interaction across departments and functional Instead of pushing reports, paperwork and decisions around the organisation, "teams provide a dynamic meeting place where ideas can be shared and expertise more carefully targeted at important business issues," says Steve Gardner, in his book Key Management He adds, "Globalisation has added a further dimension to Multinational teams now study policy decisions in the light of their impact on the local "
But is teamworking being overdone? "Some managers are on as many as seven or eight different teams", says Dr Cathy Bandy, a psychologist who recently ran a conference on the "They take up so much time that managers can"t get on with core " Forming teams and having meetings has, she says, become an end in itself, almost regardless of There is also the danger of an unhealthy desire to keep the team going after the work has been "People feel the need to belong, and team membership can provide a kind of psychological "
The idea behind teamworking is that, when the right group of people is brought together, a "force" develops which is greater than the sum of their individual This is often true in sport, where good players can reach unexpected heights as members of an international However,few business situations have as clear a set of objectives, or as clear criteria of success or failure, as winning a
"In business, everyone needs to be clear about what the challenge is and whether a team is the right way of approaching it", says Steve "Unfortunately, people focus instead on who the members of the team should be and what roles they are to play" Dr Bandy "There is always a danger that teams can turn into committees," she "In a lot of situations, one or two individuals would be much more "
So what makes a successful team? There are some general qualities that have been Steve Gardnerrecommends that in every team there should be someone who is good at researching ideas and another who is good at shooting down impractical There should be those who can resolve the tensions that naturally occur in a team and others who are focused on getting the job Also, providing a clear and achievable target at the outset is the best way of ensuring that the team will move on to greater
13 What point does the writer make about teamworking at the beginning of the article?
A It is the most successful form of
B It has changed the recruitment procedure in
C Well-run teams still allow individuals to demonstrate their
D Being a team player is now considered an essential management
14 According to the article, teamwork developed within companies as a response to
A modern office
B changing work
C a reduction in administrative
D the expansion of international
15 In the third paragraph, Dr Bandy suggests that
A many employees do not enjoy working in
B some managers are not very effective team
C some teams are created
D few teams are well
16 According to the writer, teamwork is more effective in the field of sport because the players
A know what they want to
B are more competitive by
C have more individual
D can be driven by national
17 Steve Gardner and Dr Bandy agree that when a business team is created people do not pay enough attention to
A the structure of the
B alternatives to the
C selecting the team
D directing the team"s
18 What is Steve Gardner"s advice on operating a successful team?
A Maintain a flexible approach to
B Allow personalities to develop within the
C Select people who fit naturally into certain
D Make every effort to avoid conflict between
《Trouble with Teamwork》，团队合作的麻烦。文章讲了团队的重要性和很多团队存在的问题，以及怎么样才能打造一个成功有效的团队。
第十三题，问文章开头作者针对团队合作做了什么论点。第一段是强调团队合作的重要性，太多的个人成果会显得这个人不是个合格的团队成员。选答案要理解第一句话的含义：Recruiters say that candidates who can give examples of work they have done as members of a successful team are in as strong a position as those who can point to significant individual 招聘者说能够给出自己作为一个成功团队成员的例子的候选人同那些指出重要的个人成果的人具有同样重要的地位。言下之意，拥有团队成员的经历也很重要。所以选D，作为一个团队成员如今被视为必要的管理技巧。A、B、C都没有提到。
第十四题，问公司内部的团队合作是作为对什么的回应。也就是问团队合作的目的是什么，答案是第二段的这么一句："teams provide a dynamic meeting place where ideas can be shared and expertise more carefully targeted at important business issues 团队提供了一个动态的会议场所，使得思想可以分享，技能可以更加仔细的对准重要的商业问题。这句里的dynamic meeting place可以对应于B段的changing work practice。
第十五题，问在第三段Dr Bandy暗示什么。答案是她的一句原话：Forming teams and having meetings has, she says, become an end in itself, almost regardless of 形成团队然后开会成了它本身的终点，几乎不管目的是什么。也就是说很多团队的建立是没有意义的，多余的。选C，一些团队被不必要的创建了。
第十六题，问作者认为团队合作在体育领域里更有效的原因是什么。第四段讲当一群正确的人被组合到一起时会产生一种高于这些人个人能力的力量，在体育比赛里就是如此。这一题的答案是第四段的最后一句：few business situations have as clear a set of objectives, or as clear criteria of success or failure, as winning a 。很少有企业能像赢得一场比赛一样有一系列清晰的目标，或者是对成功或失败有清晰的评判准则。也就是A选项所说的：知道他们想要实现什么。what they want to achieve可以对应于a set of objectives。
第十七题，问这两个人同意当一个商业团队被创立时人们没有把注意力放在什么上面。这一题要理解第五段的意思。第一句说In business, everyone needs to be clear about what the challenge is and whether a team is the right way of approaching it。在企业，每个人都必须很清楚挑战是什么以及团队是否是实现它的最好的办法。考虑团队是不是最好的办法，也就是说要考虑其他可能的途径，即B选项所说的团队的替代品(alternatives to the team)，后面有句focus instead….人们却把注意力放在了其他的地方。从这些可以看出答案是B。
第十八题，问关于运作一个成功团队Steve Gardner的建议是什么。这题的答案是对最后一段的概括。答案是最后一段第三句recommend后面的一长串there…who，要有不同的人胜任不同的角色。归纳起来，就是各司其职选C：选择能够自然融洽的胜任某个角色的人。其他几个选项都没提到。
第二段有个地方值得解释下。Globalisation has added a further dimension to teamwork。
这里的dimension用法比较特别，表示方面，特征，并且是很地道常见的说法
牛津词典的解释：an aspect or feature of a situation, problem, or thing。
麦克米兰的解释：a part of a situation, especially when it influences the way you think about the situation。
Doing volunteer work has added a whole new dimension to my
常见搭配：an extra/added/additional/further dimension
商务阅读题及答案 第6篇
Human Resources Policy
CBA Bank was the largest financial institution to sign the employers" "People Come First" code of practice in the early In doing so, it committed itself to the highest (0) in human resources practices such as the communication of company(19) to employees, the setting of individual training and personal (20), and the holding of regular performance (21) for all
Like other organisations, CBA is replacing the traditional hierarchy with a flatter organisational structure which gives employees more broadly defined (22) the The change is offering employees greater opportunities for work in cross-disciplinary project As a result, interpersonal (23) are extremely
The policy seems to be There is a great deal of goodwill among employees, who (24) fact that customer satisfaction is the organisation"s chief CBA claims to pursue this aim for its own (25) , rather than as a means of earning profits for
An ability to relate to all kinds of people is the most important attribute CBA looks for in (26) Graduates are (27) for a two-year period and exposed to all (28) of retail financial By the end of this training period, they will have taken their Institute of Banking examination and, if they have (29) their performance targets, they will have (30) a job at the
"On the whole, we are not looking for people straight out of college," says human resources manager Maiy "We would prefer that they had (31) experience of life and had taken a year out between school and college to travel or do some kind of "
The company has recently introduced a new policy on pay, and it is now (32) performance through bonus schemes, with the objective being to (33) employees for their achievements and
19 A designs B purposes C ends D objectives
20 A continuation B extension C development D advancement
21 A reviews B trials C revisions D judgements
22 A capacities B parts C roles D elements
23 A abilities B talents C assets D skills
24 A recommend B honour C respect D obey
25A sake B reason C behalf D cause
26 A expected B intended C potential D eventual
27 A taken on B written in C put on D drawn in
28 A fields B areas C regions D parts
29 A arrived B done C passed D met
30 A secured B reached C confirmed D fixed
31 A gained B won C earned D realised
32 A attached B linked C combined D joined
33 A return B reward C recompense D refund
《Human Resource Policy》，人力资源政策。主要是讲的CBA银行的人力资源政策，。先简单介绍了这个银行的管理结构，是扁平化的组织结构(flatter organizational structure)，而不是等级制公司(hierarchy)。总体原则是不招应届的刚出校门的毕业生，而要有一定的生活经验或者是工作经验。
第19、20、21题，这几空都是举例说明前面提到的human resources practices。19空是说的将公司的发展目标传达给员工。公司目标，用objective。purpose是指具体做某件事情的意图。这里有必要区分一下objective和purpose，看英文解释。
purpose: the reason you do something, and the thing you want to achieve when you do it
objective: something that you are working hard to achieve, especially in business or politics
第20题，个人培训和发展计划的制定。个人发展计划，personal development plans，选C。
第21题，定期的表现回顾。用review。hold在这个句子里是举行的意思。the holding of regular performance review，定期举行员工的表现回顾。
第22题，说扁平化的组织结构可以给员工更加定义广泛的角色。broadly defined roles,选C。
第23题，人际交往技巧是很重要的。interpersonal skills,是地道的说法。参见一个例句：you will need good interpersonal
第24题，这一句的意思很好理解，是说员工们越来越看重或者说是承认一个事实：顾客的满意是组织的主要目标。recommend是推荐、建议，后面不接the fact(事实)，honour是敬重，obey是遵守，这里应该选择respect。respect这里是重视或者接受的意思，看英英词典上的解释：to accept that something which is established or formally agreed is right or important and not to attempt to change it or harm it。所以这一空应该选择respect the fact，表示接受这个事实。
第25题，CBA银行追求这个目的是为着自己的利益，而不是为股东挣利润的工具。for the sake of something 或for something"s sake：for the purpose of; in the interest of; in order to achieve or preserve 为了…目的;为了…的利益;为了。。。固定用法，选A。
第26题，寻找潜在的新成员。地道的词是potential，比如potential recruits, potential staff, potential
第27题，考察的是短语take on的一个用法，雇佣：If you take someone on, you employ them to do a ;write in：to write a letter to a newspaper, television company or other organization, to state an opinion or ask something以群众来信的形式表达的意见。
第28题，把毕业生分配在各个连锁金融服务领域。用area。field做领域、范围讲的时候是指的研究、活动，region是指的具体的地区，parts是部分，应该用area。
第29题，完成目标，met the targets。
第30题，完成了目标就可以得到工作。secure：to get possession of; acquire:
第31题，招的人已经具有了一定的生活经验。gain：to obtain something that is useful, that gives you an advantage, or that is in some way positive, especially over a period of time
eg: After you"ve gained some experience teaching abroad you can come home and get a
第32题，薪酬现在和业绩挂钩。link to，联系。
第33题，reward 奖励某人。reward employees for their achievements and effort，因为功劳而奖励员工。
商务阅读题及答案 第7篇
首先当然是卡时间. 正确率当然重要, 但我个人认为还是要以时间为前提, 在保证时间充足的前提下再一步步提高正确率. 我从做第一份试卷的时候我就卡时间, 当时好像超过了5分钟(填答题卡不在内),不过训练到最后的时候不管题目难易我一般都有15分钟剩余(5月19号那天考阅读感觉正常, 所以也有将近15分钟的剩余, 填完答题卡我还有近10钟的时间检查,), 多的时候有20 分钟. 另外每当做完一套阅读题时, 检查核对完, 弄懂里面的所以生单词(其实做阅读是最好增加单词量的方法), 我也会在当天读上几遍(之所以在当天时因为这样可以更好的加深映象)。
说到这呢, 我觉得语言这东西还就得多开口(我自己是学语言的, 英语专业), 考试试题, 教程, 单词句子, 听力材料, 写作范文, 包过自己写的作文, 多读读, 也不一定要背下来(当然单词除外), 它比你整天死盯者它管用的多的多, 而且还能够提高你的口语. 口语, 听力, 学作和阅读其实是不分家的, 相互牵连, 多注意到它们的相互联系, 这样学习起来会轻松的多。
商务阅读题及答案 第8篇
《The art of persuasion》，劝说的艺术。这里的劝说(persuasion)带点广告的意思，是指怎么样设计广告手册(brochure)才能吸引顾客，也就是劝顾客掏钱购买产品。
第一段引出话题，说广告手册常常设计得不合理，会把客户弄糊涂，从而结束客户的咨询。很多企业并没有思考一些关键性的问题，比如想通过广告手册达到什么目的。通常企业设计广告手册的原因是竞争对手拥有它。
13题问第一段中作者对广告手册所做的观点是什么。答案是后面几句：businesses fail to ask themselves critical questions like….企业没有问自己一些关键性的问题。从这段话可以看出，作者认为企业在设计广告手册时的考虑是不周全的，没有进行深入思考。所以答案是C：设计他们时考虑得并不充分。A不对，没有提到客户的期望，只是说广告手册可能会把客户弄糊涂。B也不对，第一段并没有提到design的问题。D在原文中也没有提到。这题稍微需要理解和概括。
第二段是讲广告手册设计时的一些考量。开头先说客户需要的广告手册是一个混合体，很难找到。而往往客户手册的预算是有限的，所以设计时不可能满足所有的市场需要，应该优先考虑最关键的部分。
14题问作者在第二段中对公司的建议是什么。原文说的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of 不可能满足所有的市场需要，所以优先考虑最关键的部分，其他的需要用另外的方式来满足。理解了内容不难选出答案是C：接受一个广告手册不可能满足所有目标的事实。
第三段紧接着第二段所说的首要任务(first task)，提出了次要任务(second task)：把广告手册的内容找准。在95%的情况下，公司会雇人好好设计广告手册，但是却不会找有相关技能的广告文字撰稿人制作内容，或者至少给收拾下。还有一个更大的失败之处在于制作出的广告手册不是以客户为中心的。广告手册应该涉及到客户感兴趣的领域，集中在从你那购买所能获得的好处上。
15题问作者在第三段说怎么样才可以改善大部分的广告手册。根据前面的内容概括，很显然答案在A和D之间。选A是根据题干中的the majority of brochures来的，原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout… but they don"t get a copywriter or someone with the right expertise to produce the 在95%的情况下公司只注重设计而不注重表述内容，这里的95 per cent of cases可以对应the majority of brochures。get a copywriter or someone with the right expertise to produce the text，找一个有相关技能的广告文字撰稿人来制作文字，也就是A所说的更好的语言和表达。
第四段说明了广告手册刚刚诞生时的一些情况。客户更看重的不是企业所存在的时间，而是企业的名声和所干的实事。所以在广告手册的起步阶段，最重要的是企业要拥有一个良好的业绩记录。一旦这些建立起来了，广告手册就可以致力于让客户相信你的产品是市场上最好的。
16题问在广告手册的引进阶段，作者对公司们的建议是什么。原文很明确：The important point to get across at the beginning is that you have a good track 。通过这一阶段最重要的是你必须有一个良好的业绩记录。也就是D选项所说的公司要注重他们所建立起来的名声。其他几个选项都没有提到。第五段说的是广告手册内容的一些注意事项。内容中要包含与你做生意时可能获得的一些好处。公司要对手册上的声明做详细说明。还可能引用现存客户的一些建议。这些可以使得广告手册显得很个人化，而不是堆砌供应商的照片然后把自己的名字印在最前面。
17题问第五段对广告手册内容的讨论中，作者的建议是什么。答案是原文的这么一句：it is not enough just to state these; in order to persuade, they need to be spelt out。仅仅只是声明是不够的，为了可以说服，他们需要被详细说明。也就是B选项所说的为所做的声明提供支持。A和D没有提到，C不对，不是说避免使用他们的照片，而是说不能仅仅只呈上他们的照片，还要有别的东西，比如客户的建议。
最后一段是说的设计阶段的注意事项，需要具备哪些特征才能让你的广告手册脱颖而出。18题要联系上下文进行理解，原文是说“there are many production features that can distinguish your brochure from the run of the ”有很多生产特征能让你的广告手册区别于其他的，后文有一个make you stand out，理解这里的含义，就是要和普通的一般的广告手册相区分。所以选择ordinary。
几个疑似生词：
transpire：When it transpires that something is the case, people discover that it is the 为人所知
spell something out：to explain something clearly and in detail
report spelled out in detail what the implications were for teacher
track record:all the past achievements, successes or failures of a person or an organization 业绩记录
商务阅读题及答案 第9篇
一、单词分译
单词分译是指把原文中的一个单词拆译成一个小旬或者句子。采用单词分译主要有两个目的：一是为了句法上的需要。由于一些单词在搭配、词义等方面的特点，直译会使句子生硬晦涩，而把某个单词分译却能使句子通顺，且不损伤原意。二是为了修饰上的需要，如加强语气，突出重点等。英语中的名词、动词、形容词和副词等都可分译。
例：We recognize that China’s long-term modernization program understandably and necessarily emphasizes economic 我们认识到，中国的长期现代化计划以发展经济为重点，这是可以理解的，也是必要的。
二、短语分译
短语分译是指把原文中的一个短语分译成一个句子。名词短语、分词短语、介词短语等有时都可以分译成句。
例1：These cheerful little trams，dating back to 1 873，chug and sway up the towering hills with bells ringing and people hanging from every 这些令人欢快的小缆车建于1873年，嘎嚓嘎嚓摇摆爬上高耸的山峦。车上铃儿叮当作响，每个窗口都是人。(介词短语分泽)
例2：The military is forbidden to kill the vessel，a relatively easy 军方被禁止击毁这艘潜艇，虽然要击毁它并不怎么费事。(名词短语分译)
三、转换译
转译是指商务英语翻译中语言的词性和表现形式的改变。由于英语和汉语的表达习惯和句子结构的不同，在翻译中往往难以做到词性和表现方法的一致。为了适应译文语言的表达习惯和语法规则，在商务英语翻译中必须运用词类和表现方法的转换技巧。
词性的转换
如：Please let US know if our terms are 请告知是否接受我方条款。(形容词acceptable转类为动词)
句型的转换
如：We have to make it sure that the remittance of commission made as such is not against local 我们得确保这样汇付佣金不违反当地规定。
四、顺序译法
有些英语语句叙述的一连串动作按发生的时间先后安排，或按逻辑关系安排，与汉语的表达方式比较一致，可按原文顺序译出。
例：In international buying and selling of goods, there are a number of risks, which, if they occur, will involve traders in financial 【分析】
按意群的关系，该句可以拆分为四部分：In international buying and selling of goods/there are a number of risks/if they occur/which will involve traders in financial 原文各句的逻辑关系，表达次序与汉语基本一致，因此可以按原文译出。参考译文：(在)国际贸易货物的买卖(中)存在着各种各样的风险，这些风险的发生将会给(有关的)商人们带来经济损失。
五、逆序译法
“逆序译法”又称“倒置译法”，主要指句子的前后倒置问题。有些英语语句的表达次序与汉语习惯不同，甚至语序完全相反，这是因为汉语在叙述动作时一般按照动作发生的先后顺序排列，而英语在叙述动作时，更多的是使用各种语法手段将动作的先后顺序打乱。这就要求我们必须从原文的后面泽起，逆着原文的顺序翻译。
例：Unless you are prepared to eat in silence you have to talk about something--something，that is，other than the business deal which you are continually chewing over in your
【分析】
该句可以拆分为四部分：Unless you are prepared to eat in silence/you have to talk about something/_something，that is，other than the business deal/which you are continually chewing over in your 这句英语长句的叙述层次与汉语逻辑相反，所以宜用逆译法。参考译文：吃饭时你必须随便谈些与生意无关的事情，否则你只能埋头吃饭。你什么都可以谈，但就是不能谈你脑子里一直在反复琢磨的生意。
六、术语精确
商务翻译中有许多涉及经济、贸易、法律等方面的专业术语。要精确传达原文的信息，使读者准确理解原文，译者必须使用标准的，对等的专业术语，如果不全面了解这些术语，在翻译中会不够地道，甚至让人不知所云。例如：
open policy预约保险单
flexible container软包装
bill of lading(B/L)提单
(physical distribution)实物配送
(dead weight tonnage)载重
shipping documents装船单据
FOB(free on board)船上交货价
Force Majeure不可抗拒力
Consolidation拼箱，集运
general average共同海损
七、语气恰当
在商务活动中，礼貌原则是非常重要的。在商务交往及商务文本中，双方都尽量措辞严谨，语气温和。在商务活动中，中西方都有一些固定的表达方式可以使商务文本严肃可信。这种情况下，译者可以在准确传达原意的基础上，采取归化翻译手段使译文更易于接受。
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